Relocating Old Articles to Bewitching Momma

Between 2011 & 2012, I wrote a bunch of articles for HubPages. It seemed like a good idea at the time and I loved the community there. But it quickly became apparent that the company was just your same-old, run-of-the-mill content farm, making big bucks off of the time, energy, and talents of writers trying to supplement their incomes (but receiving only ever-decreasing pennies of their earning potentials for their efforts). When I stopped writing there, I relocated a bunch of my articles, mostly to Messages in the Moonlight. But I left quite a few there because they were specific to HubPages or I simply didn't have a home for them at the time.

I largely forgot about my intention to continue moving them, and let them sit because I was, well, kept very busy by Life being Life. But then HubPages started this thing with "sister sites" which are really just their attempt to reinvigorate their search rankings as Google algorithms improve to boost quality, non-content-farm information to the top. They moved one of my articles "What Wicca Is: An Answer in a Sea of Voices" to their site Exemplore and sent me an email to notify me of the edits they made.

The edits consisted of changing the title to something that was only accurate for a tiny chunk of the article as a whole (and very misleading as to what the article was), "fixing" the grammar of a single sentence so that it was entirely wrong (as would be easily recognized by anyone who knew anything of the subject at hand), and removing all links to additional information on the basis of not allowing self-serving links (the majority of the links were not any of mine and I certainly didn't benefit personally from listing them, yet all links were removed anyway).

Being the wise-ass that I am, I went back in and undid the changes they made. Sure enough, they did it again, this time leaving the title and that content of the article alone. They removed all links again, and specified in their email, again, that self-serving links were a no-no. Never mind that not all links pointed to any site of my own. Maybe had they only removed the link that was mine I'd have left it alone, but the way they removed all links, as though to ensure visitors did not go to anywhere that was not one of their own sites, I would have been like, "Okay, whatever." But that refusal to allow writers to link to high-quality content outside of the HubPages universe disgusted me too much to bare, so I unpublished all of my articles and deleted the ones specific to HubPages that will have no home elsewhere.

Over the coming months, I'll be re-homing the rest of my old articles. There's still a couple that may fit in with Messages in the Moonlight, but, for the most part, they'll probably be moving here. As such, I probably won't be posting a whole lot of newer material for awhile.

To keep track of the progress and how to find the relocated articles, see List of Evy's Redirected Articles.

Blessings,

Evy

The Number One Mistake to Ruin Search Rankings

Number of search impressions took a dip after drastically changing URLs.

I've run my website, Messages in the Moonlight (MIM), since 2003. In all that time, I've made a lot of stupid mistakes in terms of SEO and networking. I've fallen into time-suckers (think Facebook) and I've applied tips that took a lot of work to implement (and dropped off the radar while I did them) only to find out after the fact that search engines penalize against them. I'll be putting a list together of good advice to help with boosting your website's popularity. In the meantime, though, I want to make sure you don't do the one ridiculously stupid thing I did.

Don't change your URLs!

I'll say it again so it sticks. Once your website is set up and you continue adding pages, don't change your URLs.

For the first 5 years, MIM went through changes all the time. I often rearranged the navigation. But I always kept the URLs the same. This wasn't intentional at the time. I just didn't consider changing them. The site slowly, but surely, gained popularity.

When Geocities announced closing it's doors, I hadn't considered the impact the changes in URLs would do. When I moved the site to a custom domain (www.moonlightmessages.com), I kept most of the page file names the same. It also helped that I made the switch ahead of time, allowing me to set up a big ol' "We've moved!" notice on the old URL redirecting them to the new domain.

From then on, I continued moving things around, but always keeping the URLs constant. The site wasn't the most popular in the sense that people hung out at the forums and were active (social media boom killed that), but the site was often recommended. It showed up in search results regularly, even if it wasn't always at the top.

But then I was stupid in 2013. I wanted to give the site a much needed makeover. While I was at it, I wanted to take a lesson from newer, more successful websites. Instead of my typical rearranging but keeping the files the way they were, I got all those pages nice and organized. I was so proud of myself! Then I started to drop off the radar. I even made sure to hunt down sites that were linking to the old URLs and letting them know of the changes. But MIM just seemed to get less and less popular (and not in a changing of trends kind of way).

After my son was born, I decided to switch to a host that allowed me to cut back on the time-consuming HTML and CSS and switched over to Google Sites. I thought I was so smart implementing descriptive URLs (because search engines like those). I was so certain it was going to be the greatest thing for MIM. It would up its ranking in search results, people would find it easier, and it would be awesome.

Cue devastatingly low stats, very few pages showing in search, and crushingly low ranking.

MIM wasn't the most popular website out there, but there's a massive difference between stats in 2013 before drastically changing URLs and today. What improvements can be seen are so minimal they're insignificant. Multiple factors play a role, but the URL changes have had the most impact on search results.

What the heck? Where the hell did all my loyal visitors go? Well, they got lost and thought it was me who disappeared.

Then I discovered just how important it is to never change your URLs. Now, if you can do a long-term redirect you're great. If you can avoid 404 errors by keeping the old pages in place and set them up to link to the newer version, great. But if you can't, just keep the old URLs.

Here's What Happens When You Change URLs:

• All that networking you did with the old URLs just went down the drain
• All those awesome fans who recommended pages think the page is gone forever
• Outdated sites linking to your site will only reinforce the idea that your site is gone
• People take advantage that they think your site is gone and pass its content off as their own (and because your new URL is younger, you get the penalty for duplicate content)
• Search engines treat you like a brand new site (never mind that you've been around for over a decade)
• Crawlers get confused with all the 404 errors, often taking forever to stop looking at cached versions despite removal requests
• New URLs may be penalized or take much longer than expected to appear in search results

Now don't get me wrong, there are ways to beat this. Changing one URL isn't the end of the world. And redirects, if you have the option, will do you wonders.

One of the fortunate things about hosting at Google Sites is that clicking on old URLs will take you to a Page Not Found page on MIM, so at least visitors make it to the site. That said, not everyone is like me and willing to go searching for what I was looking for in the first place, so you may as well assume 404 page visitors will bounce and ignore any other links to your site.

Bottom line: If you change your URLs - especially in drastic ways - be prepared to loose years of hard work. I made other silly, easily correctable mistakes around the same time, but this is the one that hurts the most and took MIM back to square one in terms of search ranking.

Have you ever made this mistake? What impact, if any, did changing URLs have on your site rankings? Do search rankings even impact your fanbase? What did you do to fix it?

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